What’s common to Hindustan Petroleum (HP), Titan, the Essar Group, Raheja Corp., Kissan, IDBI Bank and Centurion Bank? The answer is Sudarshan Dheer, who has designed the logos or brand identities for these and over 100 more.
Dheer’s work has been featured in more than 50 international publications and won more than 40 awards. The late American artist, Paul Peter Piech, who worked briefly with Dheer, wrote, “His corporate identity symbols have a pure sense of grace, beauty and fresh inventiveness that give a bold and vigorous visual identity.” Coming from the renowned graphic designer, that was high praise indeed.
Dheer, who worked with ad agencies such as National Advertising and MCM for about two decades, quit advertising to start his own design studio, Graphic Communication Concepts in 1974.