Sonal Dabral

Chief Creative Officer & Vice Chairman, Ogilvy India

Sonal Dabral

Chief Creative Officer & Vice Chairman, Ogilvy India

Biography

Deeply passionate about advertising, blackjack and single malts, Sonal Dabral was born in India and studied Visual Communication at India’s leading design school – the National Institute of Design.

Over a 25 year career, Sonal has led agencies to creative glory in 3 different markets across Asia.

At Ogilvy Mumbai in the 90’s, he helped drive the agency from creative anonymity to India’s No.1 agency. He did the same with Ogilvy Kuala Lumpur leading the office to become the most awarded in Malaysia and one of the region’s hottest within just three years. In the process winning Malaysia’s first-ever Gold at an international award show- a One Show Gold. Ogilvy Singapore was next, where he led his team to become No.1 in the Creative Ranking in Asia, and the third most awarded office in the world at Cannes Lions 2007 – a first for an Asian agency.

He returned to India in 2011 to head Bates, followed by a stint at DDB Mudra.

A popular speaker, Sonal has spoken at major festivals and events like LIA, TEDx and PechaKucha nights besides numerous engagements across the globe. He once successfully woke up a sleepy audience in Taiwan by singing an impromptu Bollywood song during a seminar.

International Advertising Association (India chapter) recently picked Sonal as the Creative Leader of the Year for the year 2017.

Having spent a significant part of his career with the Ogilvy network, September 2017 saw a homecoming for Sonal as he took over the mantle of Vice Chairman and Group Chief Creative Officer at Ogilvy India.

A jack of all trades, in an earlier avatar Sonal has been a favourite TV host on prime time television and a Bollywood scriptwriter. This November, Sonal will also debut as a playwright when a play written by him is staged in Singapore.

His post advertising plans include being a filmmaker on weekdays and a pro Blackjack player on weekends. All along sipping his favourite single malts.