Prior to starting his own venture, he was the Chief Creative Officer of Sapient Nitro and Leo Burnett India.
He is widely respected as a global creative leader and has spent close to 40 years in Advertising. He has built many iconic brands such as Thumps Up, Limca, Bajaj Auto, McDonalds, LG, HDFC life, DHFL, Nestle, GM, Colors, Fiat, Fair & Lovely, Whisper, Tide, Jet Airways and many more.
He had won a record of 23 Cannes Lions, over 100 international and 300 Indian awards, honored with New York Festivals Creative Achievement Award in 2010. He was also inducted into the “Hall of Fame” of Asian Advertising and Marketing Legends last 40 years by Campaign Asia.
He has been a part of many awards juries including Cannes, One Show, D&AD, New York Festivals, London Festivals, AdFest and A-Lister Hollywood Awards.
Pops is also a TEDx speaker and deeply committed to the issues concerning the girl child, he has been working with Population first for the past 13 years to influence the content creators to be sensitive on gender issues.