Ideologies that Define the Practice of Design

Design has gone far beyond a disciple. It has become a system, a principle, an ideaology, and a philosophy.

Designism is the practice and principle of thinking that involves complex optimisation between emotion and intelligence, between communication and meaning, between science and art, between what can be and what should be, between body and spirit, between known and unknowable.

Design is the new way of thinking in the iminent machine age where mundane decisions and actions would be taken over by AI and other technologies far superior then humans at understanding and analysing data and creating accurate extrapolations. The only human faculty that can be put to use in such a scenario is the emotional, intuitive way that a Designist would use to define what, how and why our lives should be.

Are you a Designist?

The 12th Pune Design Festival will seek to explore the Doctrine of Designism through the thoughts and works of varied Designists. See you there!

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John Thackara


Keynote Speaker
John Thackara

John Thackara is a philosopher and writer with a focus on projects that restore the biosphere. He writes at his blog ( and in books; his most recent is How To Thrive In the Next Economy (Thames & Hudson 2015). John curated the celebrated Doors of Perception conference for 20 years, in Amsterdam and India, and was director of the Netherlands Design Institute in Amsterdam. He was commissioner of the social innovation biennial, Dott 07 in England, and the ecological city biennial, City Eco Lab in France. John is a Senior Fellow at the Royal College of Art, visiting professor at SVA in New York, and an advisor on social-ecological innovation to cities, companies, and civil society. At PDF 2017 John will be spekaing about 'Finding your place in the next Economy'.


Book your seats before its too late.
Early Bird discounts till 28th of January 2018.

(Early Bird Student Ticket Discount : 10% Discount is available for 15 and above registrations.
Ticket includes access to conference on both days and lunches. Dinner needs to be bought separately.)



Your design. Our recognition

Lexus and ADI bring ‘Lexus Design Awards’ to India for the first time.
The ‘Lexus Design Awards’ is a stellar national competition, where your design will be evaluated by a respected jury of design professionals and design evangelists. These awards will be presented at a gala function during Pune Design Festival 2018

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Hyatt Regency, Viman Nagar, Pune.