ADI presents the 11th

Pune Design Festival
10-11 Feb 2017
Hyatt, Pune
Limited Seats
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Trans.form cohesively
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Trans.Form stories
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Design stories that inspire
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Interactive mind-opening workshops
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Trans.Form by design
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​Trans.form is the only constant
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A congregation of creative minds
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Collaborative Co-Creation
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Celebrating design for the past 10 years
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Stories of Design Transformation

When change is the only constant, and the field of design becomes a multi-stage, ever expanding, iterative and interactive process of translation, how does the changing scenario of market and society be addressed? How has the craft of design and the business of design evolved over the years? What are the imperatives of this new narrative for the design community with respect to the entrepreneurial and socio-cultural context?

Is it just the ‘Form’ of Design that has changed? Is it a transformation of traditional territories into more complex non-traditional aspects, perhaps disruptive and yet innovative? Where does Design stand at this juncture? How have designers adapted to this changing face of Design?

In the 11th edition of the Pune Design Festival, the theme ‘Trans.Form’ will look at stories of Design Transformation. Thinkers who have either created the change or led the way to a different thought process; Innovators who have pushed the boundaries; Catalysts who have disrupted the existing to create something new, Designers who have made the difference. 

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John Thackara


Keynote Speaker
John Thackara

John Thackara is a philosopher and writer with a focus on projects that restore the biosphere. He writes at his blog ( and in books; his most recent is How To Thrive In the Next Economy (Thames & Hudson 2015). John curated the celebrated Doors of Perception conference for 20 years, in Amsterdam and India, and was director of the Netherlands Design Institute in Amsterdam. He was commissioner of the social innovation biennial, Dott 07 in England, and the ecological city biennial, City Eco Lab in France. John is a Senior Fellow at the Royal College of Art, visiting professor at SVA in New York, and an advisor on social-ecological innovation to cities, companies, and civil society. At PDF 2017 John will be spekaing about 'Finding your place in the next Economy'.



Book your seats before its too late.
Early Bird discounts till 7th of January.


Autodesk is the proud Pune Design Festival partner. Autodesk Education provides free access to industry-standard professional 3D design software and learning content to students, educators, and schools worldwide. They are committed to equipping you with tools and resources to help you achieve academic and future career success. At PDF 2016 they organised The Autodesk Design Swarm Session where the student teams went through multiple sprints that took them through the processes of design thinking and prototyping. In the ideation sprints, students had to come up with 50 ideas on how to solve the challenge. They discussed materials, product lifecycles, and the idea of a product ecosystem. They then harvested ideas from one another and collaborated to focus on four or five directions. Autodesk Education Panel on Future of Education kept the audience informed about the variety of opportunities in the design sector.

What they say


Hyatt Regency, Nagar Road, Pune 14 India

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