ADI presents the 10th
Celebrate the exponential power of design thinking.
Design has the power to transform the world. Designers, today, are agents of social change as well as leaders in finding solutions for humanity. They are serving in a far more challenging but ‘urgently needed, greatly expanded and socially more responsible’ role in the world today by creating communications, products and experiences that impact quality of living. The power to create – form, process or product has the power to transform cultures, enhance education values, cultivate communities and build a nation. From urban planning of cities and towns, to a product in the healthcare field, design is intersecting our lives on a daily basis.
Design thinking is a state of mind that runs laterally across a business and forges a path towards a sustainable future. If business is to be successful then the adoption of design thinking is necessary and should be part of that business’s culture. Good design connects when something looks good, works correctly and feels right, inducing love and loyalty that directly benefits the bottom line. This is the power of Design. The ‘Powers of Ten’, a design film by Charles and Ray Eames is a wonderful reminder of one of the most important principles in design—reframing the question.
Focused sessions on design & entrepreneurship, design in business, design & academia and Late Prof MP Ranjan memorial session will be some of the highlights this year. Understanding what a Smart City actually means and how can designers play a significant role in shaping the future of our cities and development, will be one of the sessions.
Lectures, workshops and insights by designers, design thinkers & evangelists from diverse domains, discussions, one-on-ones, networking and cultural exchange – 10thPune Design Festival will help create, collaborate and celebrate good design.
The 3 things I like about PDF –
The crispness of speakers, the chance to meet with a mix of designers/cross institute and age & the good spirit! I would want to attend year on year”
I think there was an eclectic vibrant mix of speakers. The excellent organisation was Great and loved the Spirit and warmth that seemed to flow. Extremely well conceived , tightly coordinated by a teamwork of organisers, the fact that students attended in their own capacity and were also given opportunities to interact and mingle.
Mix of Speakers, Overall Arrangements and the opportunity of interaction with people pre and post sessions were the top 3 aspects I liked. A very good initiative towards setting up a design fraternity by exposing them to each other’s work which would eventually expand the horizons of possibilities and encourage collaboration.